I guess it depends on what business you are in. If you are in the business of making money then units sold has to be the key indicator of success. If you are in the business of creating a unique life for yourself then I think that lives changed would be higher on your list of priorities.

There’s nothing wrong with making money of course – it’s what most economies are based on. When you don’t really care how you make money or at what cost it comes to your customers then ‘units sold’ can turn into greed.

Let’s be realistic though. Not all products or services can change lives… at least not directly. If I buy a packet of kitchen sponges or a box of toothpicks, they aren’t going to turn my life around or bring me great success. But even basic products like sponges and toothpicks have the potential to change lives. It may be that the owners of the sponge and toothpick companies give a percentage of their profits to charities and other worthwhile causes.

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